Digital Transformation in the Furniture Industry

The furniture industry is undergoing a rapid wave of digitalization and transformation, driven by a desire to boost sales, decrease returns, and improve customer experience.

Leading the Way with Augmented Reality

Furniture retailers and e-commerce giants like Ikea, Wayfair, and Houzz have already invested in Augmented Reality (AR) technology. This investment helps them stay ahead of the competition and attract more customers to their websites and online stores.

The Impact of AR on Sales

According to Houzz, clients are 11 times more likely to buy a product if they can visualize it using AR technology. In 2020, AR became a major driver of sales for many retail industries. It allows customers to envision products in their home environment, fostering a strong emotional attachment to the product and brand.

Accessibility of AR Technology for All Businesses

Many furniture businesses still believe that AR technology is inaccessible for small to medium-sized companies due to high costs and long implementation times. However, this is no longer the case. Major tech companies like Apple and Google have invested heavily in AR development. As a result, the costs of implementing AR have significantly decreased, and the implementation and testing processes are much faster. Today, AR technologies are available for everyone to use.

Innovations by Apple and Google

The releases of Apple AR Kit and Google ARCore in 2019 enabled AR developers to visualize 3D content online without requiring additional applications on customers’ smartphones. Building on this, our company, VIEWAR, has developed a converter that creates AR-compatible 3D models for iOS (USDZ) and Android (glb/model-viewer) quickly. This new feature can be implemented on your company website or online store without a significant investment or lengthy implementation time.

Enhancing Customer Experience with AR

Once your furniture items are digitalized, any preset configuration can be shown to a customer within seconds. A JavaScript snippet will identify the product variant and inject a “see in AR” button. This approach allows customers to view all your products in all possible configurations in AR.

Boosting Sales and Reducing Returns

An automated, customer-on-demand process will enhance your current offerings, boost your sales, and reduce returns and costs. By integrating AR technology, you can provide a more engaging and interactive shopping experience that meets modern customer expectations.