Behind the scenes
ViewAR’s contribution to the Energy Challenge 2017 consisted of the Augmented Reality core, which implemented into the Energy Challenge app. The first stage of appearance was planned during the MUBA Basel, an exhibition dedicated to energy matters. Visitors could download the app and start collecting points by visiting 13 info points, where videos must be watched, quizzes must be participated in and interactive content must be handled in order to collect “energy points”.
The time frame to design the app, discuss contents and its placements as well as checking technological requirements for being “always on” at the location was a tough venture but was successfully managed within one month. Thanks to ViewAR’s flexible Augmented Reality framework, the timetable was kept and visitors could enjoy a seamless string of interactions.
Technology adaption only works with a good story behind it
After the first public appearance of ViewAR’s Augmented Reality app for the Energy Challenge 2017, it is time to analyse the results. Augmented Reality is still just technology and not a general solution “for everything”. Consumers are willing and ready to us AR applications, as seen during the MUBA Basel, if they see the real benefit for themselves. Technology, especially a new one, creates publicity and awareness and, if developed user-friendly, can be a killer-tool for campaigns as well as products and services.
The Energy Challenge 2017 can therefore be considered as a huge success, both for reaching the main goal and for introducing Augmented Reality to a broad audience. The chosen topic, saving energy, starts to become a main focus for governments as well as for individuals, and initiatives like The Energy Challenge 2017 will be seen more often in the future.
Using creativity and gamification to stimulate active action instead of passive content consumption allowed Augmented Reality to starr as the main framework, displaying its great advantage to other forms of communication. AR connects the dots, bridges the gap between real life and imagination and stimulates interaction. It was an honour for ViewAR to be a part of such a substantial and sustainable project and to contribute to a team of highly professional and dedicated people to make the vision become reality.
About ViewAR. ViewAR™ from Austria is a worldwide provider of Augmented Reality and was awarded with several awards such as the Auggie Award 2016 for the world’s best AR App and the Wirtschaftsoskar 2017, given by the Austrian Chamber of Commerce. Gartner has indentified ViewAR as Cool Vendor 2017.