APPLE PROVES AUGMENTED REALITY IS FOR EVERYONE!

Augmented Reality has been around for a while but now it’s entering consumers mainstream, becoming the future of e-commerce.

Until last week several rumors whether Apple is investing in Augmented Reality or not have come up very often over the last couple of years. Acquisitions like PrimeSense, the Israeli 3D sensor company (2013) and Metaio, the German computer vision tracking company (2015) created a huge hype around this issue.

Just when Apple’s CEO, Tim Cook called Augmented Reality “the greatest thing since the smartphone!” earlier this year it was clear that they are up to something for the broad mass of consumers, creating a lot of excitement within the AR community.

Other tech giants like Microsoft also bet on this new technology, creating new user experiences, leading the customer journey and driving faster sales! Devices like the Microsoft HoloLens or working on new Augmented Reality technologies like SLAM Trackings for all mobile devices are a proof for everyone betting on this new technology.

Even Google with its project Tango started pushing Android as the state-of-the-art Augmented Reality platform over those last couple of years, delivering great experiences and sustainable software solutions for mobile devices.

But it all came down to Monday, June 5th 2017, when Apple released its ARKit, accelerating the entire AR-world – preinstalling Augmented Reality features on hundreds of millions of Apple devices with its new operating system iOS 11 that will be released in September 2017.

Augmented Reality is ready for consumers!

The demos Apple presets, and companies like IKEA who already working on new AR-experiences featuring the Apple ARKit, show how Augmented Reality will find its place in e-commerce and the field of product visualization.

Augmented Reality ready for consumers

(C) Apple

ViewAR is already integrating the ARKit, launching first consumer apps with Bang & Olufsen and Markilux in September this year.

30% of all Retailers are planning to integrate AR-features in 2017

Since the car-industry has taken the early train to AR with sophisticated configurators it became clear that Augmented Reality is the key of future success for e-commerce and retail. Consulting agencies and research giants worldwide are steadily publishing studies on Augmented Reality and its use. PWC’s and JDA Software Group’s “CEO Viewpoint 2017: The Transformation Of Retail” states: “Especially the sector of retail starts to augment obvious visuals with virtual elements like pictures, texts and graphics or even videos, as well as visualizing products in a consumer’s environment to drive sales and to create a more immersive customer journey.”

Apple ARKit tracking promo

Only available in June 2017

ViewAR and Apple’s ARKit

ViewAR already pushed an extreme testing of Apple’s new ARKit, proving enormous tracking stability.

 About ViewAR. ViewAR™ from Austria is a worldwide provider of Augmented Reality and was awarded with several awards such as the Auggie Award 2016 for the world’s best AR App and the Wirtschaftsoskar 2017, given by the Austrian Chamber of Commerce.