Augmented reality (AR) –  5 facts you should know.

A rather unknown technology on its  path to gain more interest and popularity.

Exclusively written for ViewAR
by Jason Mayoral

Augmented reality is the mixture of real-time elements and virtual features that merge into a symbiotic whole. It is a blend of elements between the virtual environment and the user’s environment in real time, which have augmented (enhanced) by computer-generated sensory input such as sound, video, graphics or GPS data. This basically means that thanks to a variety of devices we are able to perceive both: physical and virtual reality at once, in real-time, in 3d.

Key hardware components in AR-based devices are a processor, display, input devices and sensors. The display can be a monitor, handheld device, eyeglass or Head Mounted Displays (HMD). The input device is either the camera of a Smartphone or a webcam connected to the Internet. Sensors are gyroscope or accelerometer of a mobile device or it could be an infrared sensor. Nowadays, a Smartphone include all the hardware requirements of augmented reality.

Three basic characteristics of augmented reality:

  • Overlay of real and digital world
  • Real-time interaction
  • Registration and alignment in 3d

5 Facts on AR

  1. Early Bloomer

Augmented reality has its roots in 1968 when Ivan Sutherland – an American computer scientist created with the first head-mounted display system at Harvard university. It showed simple wireframe drawings and computer-generated graphics.

Because of the aforementioned studies, more companies are now investing in workforce development, with budgets increasing by over 15% every year on average.

  1. VR and AR aren’t twins

Even though virtual reality may seem similar to augmented reality, it is merely its second cousin.
VR replaces the world around you with a simulated one letting you experience a new, virtual, sometimes even unreal concepts. AR, on the other hand, overlays virtual objects on physical elements to enhance your current perception of the reality.

One of the advantages of AR over VR is that you need not to be completely isolated from the real world. In the case of VR, you are completely cut off from the real world. One common problem of VR is that after playing games in the completely virtual environment, people generally complain about nausea. Another advantage of AR is that it can be experienced easily with Smartphone, whereas for VR, some form of HMD is required.

  1. Incredible growth

By 2017 AR applications are predicted to generate $300 billion revenue, whereas in 2014 it generated ‘only’ around $5 billion. Additionally, by 2020, AR is bound to have more than one billion users worldwide.

  1. Good enough for NASA

Since it can augment the effectiveness of navigation devices, no wonder it was applied far wider than only for commercial purposes.  In 1999, NASA’s x-38 was flown utilizing a special AR dashboard for navigation purposes.

  1. Personal trainer

 

‘Pokémon go’, which is a perfect example of AR application, caused quite an impact recently. Its enthusiasts realize that by trying to “catch them all” they actually need to move around. No wonder that a significant number of AR applications try to come up with ideas to help us stay healthy and make a bigger impact on us.

The Social Media Guru explains this trend as a way to create a more immersive, aesthetic experience for users. Through social media, people have the feeling of not just experiencing things with others but also of learning and growing because of the ways others interact with you within the experience.

Another industry using AR is Real Estate. Virtual reality (VR) and augmented reality (AR) are two powerful technologies making a big impact in the real estate industry. By integrating AR and VR technologies into their businesses, real estate professionals are changing the way people experience home buying, building and selling; whether it’s viewing an AR 3D building through interactive print or virtually standing inside your future home. VR and AR are quickly growing industries that have a big influence on users. Using these techniques can make your real estate seo generate a big impact.

 About ViewAR. ViewAR™ from Austria is a worldwide provider of Augmented Reality and was awarded with several awards such as the Auggie Award 2016 for the world’s best AR App and the Wirtschaftsoskar 2017, given by the Austrian Chamber of Commerce.

Jason Mayoral has been actively involved in SEO and Internet marketing since 1999. Jason’s knowledge and experience have made him one of the most respected and referenced SEO’s in the industry and his passion for innovation and growth has led his company, RebelCorp.us, to become one of the world’s leading online marketing firms.